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Blog
LinkedIn Sponsored Content Ad Types: How Do They Differ?
Apr 12 2017
Of the social media platforms used to advertise on today, LinkedIn provides one of the...
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Testing Link Sharing Ads Against Embedded Rich Media Ads in an Instant Whitepaper Download Campaign
Apr 11 2017
In our last LinkedIn Sponsored Content article, we discussed the results of Link Sharing ads...
Test: LinkedIn Link Sharing Ads vs. Embedded Rich Media Ads in a Brand Awareness Campaign
Apr 10 2017
In our previous LinkedIn Sponsored Content article, we discussed the differences between Link Sharing ads...
5 Multi-Touch Attribution Models for Measuring Campaign Success
Apr 07 2017
Decision Sciences Manager Jack Palmer contributed to this post. Multi-touch attribution models measure consumer response...
Low-Data Hack: Optimize Towards an Intermediate Conversion Event to Drive ROI
Apr 06 2017
Data scarcity is a reality for lots of marketers, and it presents a real issue:...
Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns
Apr 05 2017
Checking the performance of your Facebook campaigns and making the necessary adjustments on a daily...
How-To: Use Google’s New Ad Copy Feature to Customize per Audience and Device
Apr 04 2017
Google is in the process of rolling out a new feature that will allow advertisers...
Bidding Up on Competitor Terms: Results and Takeaways
Apr 03 2017
Running competitor campaigns on the search network is a much debated strategy that often doesn’t...
Banner ads: Best Creative Practices
Mar 31 2017
As part of a design team, I like to think that people spend hours ogling...
How Start-Ups Can Leverage Email Marketing and Facebook Remarketing
Mar 30 2017
When startups are building their brands and not many people know their names, they need...
How to choose a top-performing display partner
Mar 29 2017
As digital marketers, we are always looking for ways to improve our campaigns. Whether we...
The 6 Foundational Principles of Optimization and Growth
Mar 28 2017
Editor’s note: Jeremy discussed his six foundational principles of optimization at SMX West 2017; contact...
