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Strategy and Planning

By uncovering new opportunities to invest your marketing dollars, we drive your overall performance, limit wasteful spend, and transform your brand, taking you from zero to hero.

Customer Acquisition and Retention, Fueled by Insights.

Strategy is crucial to a successful campaign, and a smarter approach starts with a thorough analysis of your brand. By leveraging historical data and trends, we identify gaps in your plan and uncover opportunities to achieve your business goals.


Grow Your Leads and Revenue.
Our paid media opportunity analysis gives you a 360-degree view of direct response media channels to understand how your program stacks up against best practices, vertical benchmarks, and competitive activity. Our strategists find opportunities to decrease unproductive spend and reallocate budgets so you see immediate results. Our paid media opportunity analysis includes:

  • Growth strategy
  • Qualitative market research
  • Competitor research
  • Audience research
  • Cross-channel media optimization and planning
  • Media planning and buying strategies
  • Disruptive creative strategy
  • Data collection validation
  • Measurement planning
  • Media mix modeling

Grow Visibility and Boost Conversions.

Our website opportunity analysis tells you how users and search engines are responding to your website and how your digital presence is performing against market trends, providing you with a better understanding of organic search outcomes and your user experience. We help you eliminate technical barriers, improve on-page strategies, and remove friction or pain points in the conversion process. Our website opportunity analysis includes:

  • Technical site analysis
  • On-page analysis
  • Content marketing strategy
  • Disruptive creative strategy
  • Heuristic analysis
  • Holistic roadmapping
  • Conversion rate optimization

Understand Current and Potential Customers.

Customer strategy is fully embedded into our media approach, and it provides a clear plan of attack to overcome barriers. We execute on our findings through two separate deliverables — a customer target playbook and a new audience playbook — to boost performance. As a result, you receive market and customer insights that improves audience targeting and applies higher quality creative to drive action. Our customer strategy includes:

  • Customer and audience research
  • Buyer persona development
  • Customer touchpoint strategy
  • Media and audience expansion opportunities
  • Audience insights
  • Consumer behavioral strategies
  • Media strategy and consumer journeys
  • Disruptive creative strategies

Cross-Functional Innovation Drive Results.

Through our unique approach to strategy and planning, we align your business goals with actionable customer understanding, promoting stronger cross-team connections and data-sharing within your organization. The insights we uncover will inform not just marketing decisions, but those related to product development, global strategy, brand identity, and beyond.

Strategy and planning is just one of the services available in our End-to-End Digital programs.

1 S Wacker Drive
Suite 2250

Chicago, IL 60606(650) 539-4124


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