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Growth Labs: The Science Behind Our Strategy

Science of experimentation that fuels the art of media innovation.

A Future-Focused Strategy and Holistic Approach to Media and Measurement.

Growth Labs is 3Q/DEPT’s internal research and development powerhouse, and leads our clients into the next generation of digital marketing. They are exclusively dedicated to promoting innovative practices, providing ongoing education and knowledge sharing for our internal teams, and methodically experimenting and testing.

Growth Labs shapes our holistic strategy and fosters a culture of collaboration to ensure our clients receive the maximum return on their digital media investments and become industry leaders.

Meet the Growth Labs Team

Tom Leonard

Tom Leonard

Sr. Director, Emerging Media

Tom joined 3Q/DEPT in 2016 and has served in a number of media and innovation roles. He currently leads the Emerging Media discipline where he is responsible for guiding clients through the next evolution of digital media, specifically as brand and performance marketing merge and the consumer journey becomes increasingly fragmented across emerging technologies. He has a passion for video advertising and has spoken at industry conferences, including Vidcon, about the power of YouTube advertising. A Chicago Area native, Tom was recruited west to the University of Southern California where he played Division-1 volleyball and earned a business degree with a focus in marketing. He and his wife recently moved to Michigan and enjoy backpacking, kayaking, and cycling.

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Yomei Kajita

SVP, Paid Social

Yomei joined 3Q/DEPT in October 2021 as SVP, Paid Social, and is focused on driving best-in-class methodologies, partnerships, and adjacent services across new and established social platforms. Yomei comes to 3Q from Facebook where he built full-funnel marketing strategies and hyper-growth solutions for direct-to-consumer businesses, along with optimizing creative for disruptive and established brands. He earned a bachelor of arts in economics from UC Berkeley and he will be based in 3Q’s San Francisco office. As a teenager living in Japan, he aspired to be a professional skateboarder and he toured with Thrasher skateboarding magazine to show them all the best skate spots in Tokyo.

Joe Kerschbaum

Joe Kerschbaum

SVP, Search & Growth Labs

An alumnus of Indiana University at Bloomington, Joseph joined 3Q/DEPT in April of 2013. Although he’s been working on SEM campaigns for more than 10 years and has experience with hundreds of clients in almost every vertical imaginable, Joseph loves that he learns something new in this industry every day. Joseph is a regular contributor to Search Engine Watch, Hero Conf, and the SMX series. What’s more, he’s the coauthor of the Sybex book, Pay-Per-Click Search Engine Marketing: An Hour a Day, and he’s also a published poet and spoken word artist.

Gene Keenan

Gene Keenan

SVP, Mobile

Gene is a mobile marketing pioneer who joined 3Q/DEPT in January 2022. He brings more than 15 years of experience helping clients develop leading mobile strategies. Prior to joining 3Q/DEPT, Gene was a founding member and former Vice Chair of the Mobile Marketing Association. He also established the first ever mobile marketing practice at Isobar. As part of his duties at Isobar, Gene delivered award-winning integrated mobile strategies for clients such as adidas, Walt Disney, and Nokia. In a previous life, Gene was a professional chef who toured with numerous rock n’ roll bands. Working out of San Francisco, he now enjoys urban farming and cooking for fun.

Proactive, Holistic Media Strategy Within an Evolving Digital Media Ecosystem.

The status quo is never enough for our clients. They’re always looking for new strategies, new ideas, and new advantages over the competition – and that’s why they come to us.

Our experts collaborate across numerous channels to bring a unified approach to media buying and optimization. Clients benefit from having senior expert resources dedicated to creating innovative strategies for their campaigns.

Growth Labs cross-pollinates across channels to bring new, creative thinking to media. We develop audience strategies, creative best practices, and durable measurement solutions that support all clients, whatever their needs may be.

Constant Experimentation, Collaboration, and Knowledge-Sharing.

Our Growth Labs experts are intensely focused on innovation and pushing the limits of what’s possible.

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We work tirelessly to ensure our teams are always up to date on the latest best practices within the industry. By nurturing a culture of curiosity, we experiment and test until we know for certain we’ve got the perfect solution for every client’s unique situation.

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We share all new learnings across the agency so every client can receive benefits of the research, even if it’s not tied to their specific account or campaigns.

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We stay on the cutting edge of the digital marketing industry, constantly identifying emerging media expansion opportunities and uncovering new ways to innovate across all channels.

Deep Industry Partnerships and Preferred Access.

Over the years, we’ve worked hard to cultivate long-standing, trusted partnerships with major industry players – and we’re constantly adding to that list. Because of this, we are able to give our clients a competitive advantage and ensure they’re always ahead of the game. We receive earlier access to important new betas and products, enabling our teams to proactively adapt to changes and optimize client campaigns and projects in time for the official launch.

Additionally, our partnerships and connections help us tap into thought leaders and experts at these companies, positioning our teams to take full advantage of the best tools and technologies available in the digital marketing industry.

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Advancing the Next Generation of Search.

Search engine marketing is a critical channel that brands need to take advantage of to attract and convert consumers across the entire marketing funnel. Recognizing this, we’ve designed a brand new SEM methodology to help us harness the power of automation and data, better integrate audiences, and optimize campaign performance.

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Chicago, IL 60606(650) 539-4124

(PART OF DEPT®)

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