Data-Driven Intelligence.
Our Data-Driven Intelligence solution provides deeper understanding of your audiences to more accurately build, segment, and target your ads, driving increased conversion rates, higher revenues, and reduced ad waste. Additionally, we integrate 1st, 2nd, and 3rd-party data to unlock new audiences and growth opportunities. This will allow us to develop custom audiences and gain insights about the audience’s behavioral indices, attributes that make them unique and how they consume media. This exercise not only helps you to know your audience, but will also provide actionable insights as to how to reach audiences where they consume media. We use either a data management platform (DMP) or a customer data platform (CDP) to help us to not only synthesize 1st, 2nd and 3rd party data but also to activate audiences based on these analyses, all the while keeping in mind data privacy regulations (GDPR, CPRA, & PII guidelines). Our privacy forward approach ensures that the data loss is addressed with top of the line identity management solutions, thereby incorporating privacy in the design of our solutions. Data-Driven Intelligence solutions include:
- Audience insights and discovery
- Consumer segmentation and modeling
- Behavioral segmentation and path analysis
- Lookalike modeling
- Audience targeting and exclusion
- User flow analysis