Take Advantage of Limitless Potential.
Whether you are an iconic brand with multiple product lines or a scrappy start up with a more curated offering, you’re always looking for new growth. To unlock that opportunity, you need an eCommerce marketing services strategy that is as unique as your brand.
The 3Q/DEPT team will help you identify, size, and market to the right audiences, turning browsers into shoppers and buyers into loyalists. We’ll perform an exhaustive evaluation of your current eCommerce and online marketplace efforts to ensure you’re operating with the most effective media strategy and living a growth mindset.
Our key areas of eCommerce marketing focus include:
- New product launches
- Product innovation and claims messaging updates
- Retention and loyalty strategies
- Cross-sell & upsell solutions
- Promotional and event marketing
eCommerce Advertising Without Boundaries.
3Q/DEPT’s eCommerce marketing experts will help you build and optimize effective retail media campaigns that both maximize return (ROAS/ROI) and drive advertising efficiencies (ACOS), be it sponsored listings (sponsored search ads), offsite ads through programmatic DSPs, or onsite sponsored display ads.
Beginning with an audit of any current campaign structures, our eCommerce and programmatic experts will map target audiences to each precise phase of the customer journey. We maximize relevancy across priority Amazon Standard Identification Numbers (ASINs) or stock keeping units (SKUs), focus on buying KPIs, and align bidding and budgeting strategies with custom eCommerce or marketplace goals.
Win the Digital Shelf.
When you’re ready to expand your points of distribution, we’ll help you win the digital shelf. Our team of eCommerce marketing experts have deep expertise in advertising across major online retailers including Amazon, Walmart, Target, Kroger, and more. Our proven practices are nimble enough to scale across a diverse array of digital auctions, ensuring we pivot to accurately account for auctions, algorithms, potential customer targeting, listing types, and other features unique to each retailer’s marketplace and product pages. Retailer media networks and eCommerce marketplaces include:
- Amazon Advertising
- Walmart Connect
- Kroger Precision Marketing
- Albertson’s Performance Media
- Walgreens Advertising Group
- CVS Media Exchange
- Ebay Ads
- Criteo Retail Media
- Citrus Ad Retail Media
- Quotient Performance Media
Does your brand have an annual sales event? Is Black Friday/Cyber Monday, Prime Day, Back to School, or any other traditional tentpole a “make or break” for your bottom line? Our eCommerce team will make sure you win those moments by applying proactive and adaptive optimizations to keep your bids competitive, your budgets plentiful, and your share of voice at the highest level.