Maximize Your Spend and Stand Out in the Search.
With an extensive track-record managing successful paid search campaigns, we’re the experts that market leaders rely on for implementing best-in-class account structures, keyword strategy, precise tracking, compelling ad copy and landing pages, competitive bidding, and innovative testing. By employing proprietary tactics with automation (e.g. automated reporting & budget pacing, powerful automation and cross-platform alerts, and exclusive Alphas and Betas from our search engine marketing (SEM) partners), we flawlessly execute paid search strategies and drive exceptional bottom-line results.
To create powerful PPC campaigns, we leverage our clients’ first-party data to devise more customer-centric strategies. By doing so, we can improve the experience at every stage of the buyer’s journey, with more effective customized messaging and KPI optimization.
Google Premier and Microsoft Advertising Elite Agency Partnerships.
It pays to be an industry leader. With more than $2B in Google and Microsoft spend managed, we’re the largest independent agency on these platforms. This means you reap the benefits. Not only do our pre-briefs on major platform changes and access to Alpha and Beta tools keep you a step ahead of competitors, you also receive relevant industry information through vertical trend reports and co-hosted events that address your unique needs as a priority client.
Growth Labs Team Dedicated to Innovation.
Our in-house Growth Labs team runs unified tests across our digital agency to validate SEM best practices and gather learnings about new features, enabling you to get statistically significant results faster and for a far lower test budget. This research helps us build rigorous experimentation plans to refine a combination of levers and uncover the most effective bidding, audience targeting, cookieless tracking, and creative strategies that will drive results for your business.
Automation and Algorithmic Management.
Our paid search approach is focused on agility, innovation, and experimentation, which is critical to competing in a constantly changing digital landscape. We build data-driven pay-per-click campaigns that make the most of platforms’ automations, improve CTR, and drive revenue.