In the midst of all of its obstacles, 2020 has presented at least one good challenge for some brands: an unexpected surge of demand. Join 3Q and eHealth for an in-depth case study (followed by Q&A) of how eHealth has adjusted on the fly to capture unexpected demand and transform its marketing strategy.
In this 1-hour webinar, eHealth’s Director of Customer Acquisition, Rachel Rambo, and 3Q Account Director Alexandra Shanahan leads us through the methodologies used to build effective budgeting, attribution, creative, and more.
We explore:
- Ways to respond to market conditions quickly and effectively
- A smarter approach to the holistic customer journey
- Lessons learned from 2020
- Ways 3Q can help you break down the limits to your brand’s growth
