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White Paper

2020 B2C Report: Major CMO Challenges and Opportunities

Takeaways from a 2020 survey of B2C CMOs.

3Q/DEPT surveyed 500 B2C CMOs to gauge challenges, priorities, and investment plans in the second half of 2020 and into 2021. We found that most CMOs are focused on employee and company health and well-being, with short-term growth taking priority over long-term planning and leaving plenty of blue sky for brands determined to defy limits. The headlines:

  • Digital transformation is a priority; customer understanding isn’t.
  • Amazon and Walmart are gaining market share but leaving a big gap for smart brands.
  • Consumers are calling for diversity. Will brands answer?
  • CMOs are still thinking in channels.

To get the full report, including areas of opportunity on both the macro and competitive landscapes, simply fill out the download form.

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