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The 6 Foundational Principles of Optimization and Growth

Published: March 28, 2017

Author: Jeremy Epperson

Editor’s note: Jeremy discussed his six foundational principles of optimization at SMX West 2017; contact us to get his slides.
Optimization across the user journey is critical to reaching your goals. But few companies are doing it, and even fewer are doing it well. If fact, in a recent study done by the CMO Council, only 8% of CMOs surveyed said they are auditing or continually improving their customer experience.
With benefits like increasing revenue, creating a better user experience, gaining key customer insights, and getting a leg up on competition, what’s the disconnect that is preventing companies from utilizing such a powerful practice? The answer is fairly straightforward: companies are simply unaware of the complexity and thus don’t start the process with the right team, infrastructure, testing methodology, and mindset.
Throughout my time working in CRO, I’ve worked with dozens of teams and run over 1,200 tests. Based on my experience, I have created a guide that outlines what I consider to be the six foundational principles of optimization:

This guide will help you understand the critical considerations associated with optimization, so that you can implement your program efficiently, scale up quickly, and avoid costly mistakes that can derail your ability to hit your goals.
Whether you are looking to implement an optimization program for the first time, or troubleshoot your current process, our 6 Foundational Principles of Optimization and Growth white paper will provide the insight you need to be successful.
If you have any questions, or would like to partner with 3Q CRO to get your optimization program off the ground more quickly, contact us today.


  1. Cardona, M. (2016, December 6). Despite Mandate to Grow Business, Many Marketers Still Stuck in Branding Mode. http://www.cmo.com/features/articles/2016/12/5/despite-mandate-to-grow-business-many-marketers-still-stuck-in-branding-mode.html#gs.JgJYq9M  


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