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Blog
Google's new exact match – how advertisers should adjust
Mar 27 2017
In a move to “help…connect more people with what they’re looking for,” Google announced Friday...
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Facebook Video Changes – What to Expect
Mar 24 2017
The world of Facebook is ever-changing. Most recently, Facebook has announced some major changes to...
Facebook's lead gen ads: why to test them now
Mar 23 2017
UPDATE: To learn more about Facebook ad types check out our 2017 Complete Guide to...
A Guide to LinkedIn Creative Specs
Mar 22 2017
If you are looking to guarantee that your client has both a successful and engaging...
Facebook’s powerhouse Dynamic Product Ads – why and how to use them
Mar 21 2017
How manufacturers and retailers can take advantage of Affiliate Location Extensions
Mar 20 2017
What are Affiliate Location Extensions (ALE), and how do they differ from typical Location Extensions?...
CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing
Mar 17 2017
Conversion Rate Optimization is all the rage in digital today, and for good reason: traffic costs...
5 Ways to Quickly and Efficiently Scale a Facebook Account
Mar 16 2017
Facebook has gotten so good at direct response and retargeting performance that many clients’ main...
8 Lessons from Testing The New Apple Search Ads
Mar 15 2017
What search marketer doesn’t love having a new ad platform to test? For mobile app...
SEO Keyword Mapping – The Ultimate Guide
Mar 14 2017
In my last blog post, “3 SEO Mistakes You’re Probably Making”, one of them was...
Google’s “Coming Soon” Mobile-First Index, & the Search Engine Optimization (SEO) Perspective
Mar 13 2017
Google has been pushing webmasters to make their sites mobile-friendly for a very long time....
5 Things You Didn’t Know Your Google and Bing Reps Could Do for You
Mar 10 2017
Even the most fiercely independent search account managers should know when to reach out for...
