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Blog
Top 4 Benefits of Responsive Design
Mar 09 2017
Responsive design, a technique aimed at bringing consistency to web design across all devices, was...
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Choosing a Mobile Experience: 4 Examples to Help You Decide
Mar 08 2017
Ever since early smartphones burst onto the scene, they’ve been revolutionizing the way users view...
Designing a Winning Online Experience: 8 Questions You Should Ask
Mar 07 2017
It may seem obvious, but to create the best experience for your users, you need...
Bid Like a Boss: How to Factor Multiple Criteria into Bid Adjustments
Mar 06 2017
Let’s face it: not all clicks are created equal. Search is full of irrelevant traffic,...
6 Targeting Options on Pinterest
Mar 03 2017
Pinterest can be a powerful ad platform if you get your targeting right. Here’s a...
5 Display Ads that I came across today: an honest critique
Mar 02 2017
It’s amazing how many websites we visit every day. Equally as amazing is how many...
Pixel Auditing: A Step-by-Step Guide for Non-Developers
Mar 01 2017
In order to track the success of any campaign, pixels must be added to the...
A beginner’s guide to display ad A/B testing
Feb 28 2017
Creative A/B testing is a method of comparing two versions of a creative and measuring...
How testing offers in display ads can increase CVR and margin
Feb 27 2017
During the holiday rush of Q4, many retailers tried to win each and every consumer’s...
Account-Based Marketing – a Primer
Feb 24 2017
Account-based marketing (ABM) is a bit different than regular marketing or social media marketing. It’s...
Pinterest’s One-Tap Ads – A Quick Study
Feb 23 2017
Pinterest unveiled one-tap ads in Q4 of 2016. They offered a lot of promise; they...
Facebook Automatic Placements: Considerations before Testing
Feb 22 2017
Throughout the last year or so, Facebook has been strongly recommending that we test Automatic...
