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Blog
Facebook Ads Manager for Excel: What It Is and Why You Should Be Using It
Jul 25 2017
Released a few months ago, Facebook Ads Manager for Excel is designed for the busy...
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A Guide to Utilizing LTV Data to Maximize Optimization Potential
Jul 24 2017
As advertisers, our goal is often to get the highest conversions for the smallest amount...
Consequences of Poor Negative Keyword Management
Jul 21 2017
If you’re running an SEM account, you probably know already that negative keywords—keywords for which...
Your 2-Part Guide to 1st-Place Placement Performance on Facebook
Jul 20 2017
A Facebook ad set houses your audience targeting, budget, bids, and placements. Although each element...
New Feature Breakdown: LinkedIn’s Matched Audiences Targeting
Jul 19 2017
Late in April of this year, LinkedIn rolled out their new Matched Audiences targeting feature....
The 3Q AAAAA Creative Testing Strategy
Jul 18 2017
Creative is such a big part of Facebook advertising. Best practice calls for continual testing...
4 (more) ways to prep your Q4 marketing campaigns in July
Jul 17 2017
Last month, I kicked off a series for how retail companies need to prep for...
Telemarketers, Take Note: Defendant in TCPA Matter Files Complaint that May Resonate
Jul 14 2017
The Federal Communications Commission’s 2015 Declaratory Ruling and Order suggests that Telephone Consumer Protection Act...
Find Your Favorite Features on the New AdWords Interface
Jul 13 2017
The AdWords interface has great new data visualization and easy interactive ways to make bid...
Lessons We Can Learn from Big Brand Copywriting
Jul 12 2017
Words don’t get the credit they deserve sometimes. As brands attempt to woo their customers...
How to Effectively Leverage Lead Ads for a New Product or Brand Launch
Jul 11 2017
As with any startup or new brand launch, there will always be debate regarding how...
Measuring the Value and Effectiveness of Content
Jul 10 2017
Marketers know that all users are not created equal. We know that content consumption and...
