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Blog
Eduardo Saverin and the “Social” Contract
May 21 2012
Last week Eduardo Saverin – one of the founders of Facebook – gave up his...
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Fitbit ROI Challenge recap – Week 4 (Meet the captains)
May 18 2012
So now we know the prizes at stake in PPC Associates‘ Fitbit ROI Challenge: a...
How Google ruined services (it's not how you think)
May 17 2012
Don’t let the title fool you. This is not an anti-Google rant. It’s not praise,...
Use your competitor’s “Likes” tab to improve your Facebook campaign
May 16 2012
One of the complaints about Facebook since its inception is how dangerously accessible it makes...
The Tools of PPC Ignorance
May 15 2012
“Learn to evolve and change because what was a month ago no longer is today....
Ten Impartial Tips on Choosing an Online Marketing Agency (from a Partial Observer)
May 14 2012
You’re probably reading this post with a high degree of skepticism, and I don’t blame...
Fitbit ROI Challenge recap – Week 3
May 11 2012
Laura Rodnitzky’s daily walk to and from the PPC Associates office in downtown Chicago takes...
Let Us Now Praise Working From Home
May 09 2012
I was trolling around on Facebook last night and saw a post from my sister-in-law...
Social Media: A Business Imperative
May 08 2012
According to Nielsen, roughly 80 percent of Americans who are active on the internet use...
TGI…M? Why Great SEMs Love Mondays
May 07 2012
What makes a great SEM? I’ve heard a lot of answers to that question since...
Fitbit ROI Challenge recap – Week 2
May 04 2012
So…the PPC Associates San Mateo office felt pretty good about things during week 2 of...
Revealing Too Much In Banner Ads
May 02 2012
Sometimes I enjoy just photographing the surface because I think it can be as revealing...
