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Blog
The Display Galaxy: Efficiency Lost
Jun 07 2012
“When it is dark enough, you can see the stars.” Ralph Waldo Emerson The above...
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Check your vacation anxiety at the gate
Jun 06 2012
A wise man once told me that the effectiveness of a manager can be measured...
Minor League PPC Management
Jun 05 2012
“Forget Goals. Value the Process”…Jim Bouton I feel proud about many things that I’ve done...
What's The Frequency, Kenneth? (The factor some display campaigns overlook)
Jun 04 2012
Insanity: doing the same thing over and over again and expecting different results. – Albert...
Fitbit ROI Challenge recap, Week 6
Jun 01 2012
PPC Associates Senior Display Media Manager Sean Nowlin, who lives outside of Cleveland and works...
The World According to AdWords, Part 3: College Majors
May 31 2012
Hopefully some of you have been following my series, The World According to AdWords. I’ve...
How SEMs Can Fly Out of Their Pigeonholes
May 30 2012
SEMs have backed themselves into a corner. An argument can be made that our emphasis...
Uncle Jim’s Guide To Post Panda/Penguin SEO
May 29 2012
Jonah Stein wrote a very in-depth, sophisticated guest post last week about the current state...
Fitbit ROI Challenge midway point: lessons learned
May 25 2012
We’re doing the weekly Fitbit ROI Challenge post a bit differently today; we’ve had some...
Four Essential Weekend Campaign Checks
May 24 2012
If you’re in the world of pay-per-click SEM, you’re probably aware that we live in...
When Penguins Attack
May 23 2012
By Jonah Stein, guest author Penguin is Google’s latest high-profile algorithm update aimed at “web...
Metricless PPC Management Revisited
May 22 2012
Last year, I wrote the posts “Metricless PPC Management” and “DKI For Small Business” about...