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Blog
The perils of SEM routine
Oct 22 2012
Most of us like (need?) our routines, whether it’s checking email with our first cup...
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Behind the Conversions: Mike Nelson
We continue our series of interviews with PPC Associates’ most seasoned marketing experts with wisdom...
What Conversion Tracking Can Tell You About Facebook’s and Google’s World Views
Way back in 2011, Facebook offered conversion tracking for their PPC advertising....
How FBX is Finding Its Place
Oct 19 2012
Since the Facebook Exchange‘s exit from beta, stories have poured in around...
Tips for Integrating Search + Social
Today’s post is by Account Coordinator Julie Vera, food and travel lover and recovering Boston-holic....
Facebook Marketing by Gender: Men Are Cheap!
Oct 18 2012
Today’s post is by Todd Herrold, Sr. Director of Product Marketing for...
Marketing morsels from: Kate Morris
Our marketing morsels interview series with the titans of digital marketing continues with today’s insights...
What the Open Graph Apps Quality Change Could Mean for Ads
Oct 17 2012
Open Graph Apps Update Details Last week, Facebook revamped the custom verb approval process for...
Excel Tips for PPC Managers: A Round-Up of Top Posts
Today’s post is by Katie Saxon, a UK-based PPC pro working for Boom Online Marketing. During her...
Art and the Algorithm: Leveraging RTB to Boost Creative Performance on Facebook Exchange
Oct 16 2012
Today’s post is by AdRoll President Adam Berke, a Johns Hopkins grad and digital marketing...
Symbiopsychotaxiplasm and Paid Search
Symbiopsychotaxiplasm from claudiapalma on Vimeo I would tell you to stop everything and watch...
Three Tips for Facebook Mobile Advertising
Oct 15 2012
Today’s post is by staunch UNC Tar Heels fan Hunter Young, Assistant Vice...
