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Blog
The Marketer's Guide to YouTube, Part 3: Ad Types
Oct 30 2012
Welcome back to our Marketers’ Guide to YouTube series! If you’ve read the first two...
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What Facebook and Google Advertisers don't know about each other
Last week, Google reported they were making $100 million a day, primarily...
In-House/Agency SEO Expert: My Interview With Dave Rohrer
Oct 29 2012
I’ve written before about how cool it is to show up in a strange city...
Triple Play World Series Facebook Tactics
(Editor’s note: Dan wrote this Friday, while the World Series was up...
How to Make Creatives that Sparkle for the Season
Oct 26 2012
With the holiday season just around the corner, you want to be...
The Best of Google Analytics for SEMs
Today’s post is by Account Manager Lisa Becker, whom you may recognize from her 15...
Which Candidate is More FANtastic on Facebook?
Oct 25 2012
The normal American will likely weigh in on who won the various...
Evaluating a PPC campaign using Break-Even Analysis
Making marketing decisions can be difficult, particularly when deciding to implement a new marketing plan....
A Guide to Using Facebook’s Reports Tool
Oct 24 2012
Facebook does a great job of making ads and ad units easy to understand and...
SEM RFPs – How to Make Them Work for You
I have very little experience with RFPs, but if they always end up like the...
Facebook Company Pages – Missed Ad Opportunity?
Oct 23 2012
Today’s post is by Hillary Read, Marketing Manager at PPC Associates. As...
AdWords Ad Review and Marin URL Tagging – A Lesson
The following is anecdotal information. I have no way to prove what I’m saying. However,...
