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Blog
Get Ready for the Holidays – the Effect of Seasonality on Paid Search
Nov 07 2012
As we move into the holiday season, it’s important to address and prepare for developments...
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Facebook Still Searching for the Answers
When David went up against Goliath, he was significantly smaller than the...
The Idea Must Travel – Meme Consumption and Ad Spending in the 2012 Election Cycle
Nov 06 2012
Today’s post is by Anthony Young, Director of Online Acquisition at SnapLogic. All opinions expressed here are solely his...
Shoppers Embrace Facebook Ads During Holidays; Marketers Should Follow
Today’s post is by Kye Mou, a Product Marketing Manager at Marin Software. Kye has been...
Who's going to like a divorce lawyer on Facebook?!?
Nov 05 2012
Today’s post is by Yossi Goldlust, Vice President of Business Development and Product at Zibaba. I was...
The Marketer's Guide to YouTube, Part 4: Targeting
Welcome back to the fourth and final post of our Marketers’ Guide to YouTube series!...
Don't Neglect Facebook Desktop Ads on Your Rush to Go Mobile
Nov 02 2012
Over the last few months, Facebook has been ramping up their Mobile...
How to Attract – and Detract – with Good Ad Copy
Today’s post is by Andrew Lolk, CMO at WhiteSharkMedia.com, which specializes in paid search management for small...
To the top geek go the Warbys!
Nov 01 2012
We’re not in the most stylish sector ever (the bigger they are, the more down...
Take an Integrated Approach to Social Media Marketing
Facebook and other social networks are re-shaping the web around human connections,...
Key Issues to Consider When Using Page Post Ads
Oct 31 2012
Page post ads allow advertisers the flexibility to create an ad out of any published...
Tips for SEM Holiday Prep
So as you may know, the holiday season is upon us. What? You disagree? I’m a little...