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Blog
Learn – and avoid – the most common Promoted Posts mistake
Nov 15 2012
By Shaun Hautly, boom.reactive By now, everyone knows that Facebook can be...
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Of Data, Defeat and Denial: Lessons from the 2012 Presidential Election
Today’s post is by Lynn Bruno, an online marketing consultant who specializes in helping companies combine...
Is Your Facebook Campaign Ready for 2013?
Nov 14 2012
With Black Friday less than 10 days away, the holiday season is already in the...
Why SEMs Should Give Remarketing a Genuine Shot
Today’s post is by Mark Bell, Director of Search Marketing at White Shark Media. Mark has...
The Big Social Media Error: Are We Chasing The Wrong Metrics?
Nov 13 2012
Jeff Ferguson, speaking-circuit regular and one of PPC Hero’s “Top 25 Most...
PPC Textgasm
“Give the word a chance to say That the word is just the way…” The...
FBX + Dynamic Creatives: Crushing It
Nov 12 2012
Today’s post is by Christina Park, Director of Marketing at Triggit. Christina joined Triggit after...
Oh, Meltwater Reach (now doing business as GearyLSF), Will You Ever Learn?
Last year, we exposed a shady sales tactic used by Meltwater Reach to poach SEM...
Save Old Facebook Campaigns from Themselves
Nov 09 2012
Today’s post is by Sean Quadlin, an Account Manager at Hanapin Marketing and...
Display In-House to Agency – A Tale of Transition
Before coming to PPC Associates, I had spent the previous few years in-house. It was...
The Search Marketer’s Guide to Facebook Exchange (aka FBX), Part 1
Nov 08 2012
In the spirit of continuing the “Search Marketer’s Guide to…” series, I’d...
Unlearn 5 Misconceptions about AdWords Campaigns
Almost a year ago, I wrote a blog on why I prefer simple AdWords campaign...
