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Blog
Optimize e-commerce bidding with the "Value Per Click" metric
Nov 27 2012
Today’s post is by Shawn Livengood, Online Marketing Manager for BuildASign.com. PPC keyword bidding is...
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Facebook mobile ads are how you'll kill it
Yesterday I had a call with a hedge fund about Facebook’s mobile...
Click Wars: Google vs. Facebook
Nov 26 2012
Some people go into a store knowing what they want, see it,...
Use the offseason to optimize seasonal accounts
In the world of SEM, there are many industries subject to pretty heavy levels of...
Confused by the Facebook "Click" metric? Here's a guide
Nov 21 2012
On Facebook, you can choose to pay for advertisements on either a...
Close the Loop on Lead Gen
Today’s post is by Account Manager Kevin Neifach, an unabashed Cubs fan and University of Iowa...
Instead of blaming EdgeRank, focus on better content
Nov 20 2012
Today’s post is by Andrew Foxwell, Head of New Media and Marketing for...
A Guide to Negative Keywords
Today’s post is by Account Associate Bailey Lau, a recent UC-San Diego grad who loves...
The Incredible True Story of an SEM Who Eschewed Google for Facebook and Twitter
Nov 19 2012
I’ve been a search marketer for 13 years now – for those...
Brand Search Drives Incremental Value: Evidence from an Extreme Case
Today’s post is by Account Coordinator Calvin Vu, who has degrees in neurobiology and history, a...
Facebook Retargeting for the Holidays and Beyond
Nov 16 2012
The year is winding down and the holiday shopping season is in...
Marketing morsels from: Jeff Allen
Our interview series of the industry’s best continues with insights from Hanapin Marketing‘s Jeff Allen,...
