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Blog
5 Essentials for Setting Up Your SMB for Success on Facebook
Dec 05 2012
Facebook is constantly developing new features and products to enhance their overall capabilities. At Optimal,...
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Leadership 101
In my first year of management, I’ve experienced a wide spectrum of leadership challenges and...
Our secret to getting cheap fans just expired
Dec 04 2012
Facebook keeps changing stuff on us. Remember when Page Post ads in...
Behind the conversions: Todd Mintz
We continue our interview series with PPC Associates’ most experienced account folks. Today’s ace is...
Master Product Listing Ads (PLAs)
Dec 03 2012
Today’s post is by Joey Muller of Sum Digital. After nearly six months of declining...
Get more for your money with targeted CPC Promoted Posts
Nov 30 2012
If you haven’t figured it out already, I’m super-interested in Promoted Posts....
Marketing morsels from: Magnetic's James Green
Our marketing morsels interview series with the titans of digital marketing continues with today’s insights...
Christmas comes early with new Facebook sales tracking tool
There’s a current of thought that direct-response ads don’t work for Facebook. Why not?...
No time like the holidays to tap into FBX
Nov 29 2012
Black Friday and Cyber Monday have just passed, and many of us...
A guide to the latest and greatest Google Analytics features
Today’s post is by Account Manager Lisa Becker, who proudly hails from Michigan’s U.P. and...
Consider This: Facebook’s Upcoming Offsite Conversion Tracking with Optimized Bidding
Nov 28 2012
Facebook recently announced a new self-service tool to both track and optimize downstream conversions...
Weigh the costs and benefits of over-segmentation from geo-targeting
I love simple campaign structures. If you’ve read my blog before, you’ll know that I’m...
