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Blog
Make the Leap to Account Management
Dec 13 2012
Anyone following my blog posts over the past year may already know that I have...
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The Experts Predict: Facebook Marketing in 2013
What will become of Facebook in the coming year? Our experts weigh in with...
Drive High Conversion Rates with the Facebook Exchange
Dec 12 2012
Today’s post is by Nadja Yacker, media analyst at Ampush. Facebook Exchange (FBX) is a...
Cash in on Pinterest for E-Commerce
Today’s post is by jack-of-all-trades Account Coordinator Julie Vera, who hasn’t met a marketing platform...
Behind the conversions: Sana Ansari
Dec 11 2012
We continue our series of interviews with PPC Associates’ most seasoned marketing experts with wisdom...
Search Marketer’s Guide to Facebook Exchange (aka FBX), Part 2
In last month’s post on a Search Marketer’s Guide to FBX, we covered several of...
Lessons from Traditional Advertising: the Other Kind of Facebook Ad Campaign
Dec 10 2012
Today’s post is by Jeff Sexton of BoostCTR. People either talk about Facebook MARKETING campaigns, in...
Take Advantage of Google Analytics Data in AdWords
Today’s post is by Terry Whalen, Managing Director at Sum Digital, a San Francisco digital marketing agency. Terry has managed...
Stand out with Animal Style ad copy
Dec 07 2012
Today’s post is from Bradley Zeller, PPC Manager for Obu Interactive. Sometimes, to get the best, you have...
Do Your Facebook Competitive Ad Research!
One of the biggest mistakes in Facebook advertising efforts is not keeping track of our...
Facebook’s Real Mobile Opportunity is Right Outside Your Door
Dec 06 2012
Facebook is still learning about mobile advertising. Since entering the fray in March of this...
Be More Benefit and Less Feature
Let’s state the obvious and get it out of the way. Over the past 5...
