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Blog
Google Fiber, GoogleTV ads, and the beginning of Madison Avenue's end
Oct 15 2012
Today’s post is by Michael Yates, Account Associate and resident deep thinker. When he isn’t buried...
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Best Practices for Facebook Ad Design
Oct 12 2012
Today’s post is by Natalie Pejooh, Facebook Account Associate for digital marketing...
7 Considerations Before Getting Your (Promoted) Tweet Wet
Today’s post is by Ada Pally, Account Manager and proud filler of our one-person Canadian...
Marketing morsels from: Aaron Goldman
Oct 11 2012
Our interview series with marketing’s finest continues with insight from Aaron Goldman, Chief Marketing Officer...
How to Prep Your Holiday Facebook Campaigns
As you saw 3 weeks ago, Facebook cut organic exposure for most...
The Facebook Exchange: A (Safe) Bonanza for Brands
Oct 10 2012
Retargeting. It’s the industry’s new favourite buzzword and one of the...
Get the Most out of Beta Tests
If you’re in the corporate world of PPC, I highly recommend getting involved in beta...
Retargeted Facebook Users and the All-Day Conversion Effect
Oct 09 2012
Today’s post is by Steve Palombo, account manager at Triggit, a real-time...
Two Positive Early Observations of Facebook Exchange Performance
Oct 08 2012
In my previous post on the Facebook Exchange, I explained how advertising...
Wages Lost, Friendships Found: PPC Associates Company Retreat 2012
Today’s post is by Chicago-based General Administrative Assistant Sam Naishtat, who is new to the...
Marketing morsels from: Luke Alley
Oct 05 2012
PPC Associates continues its popular interview series with some of digital marketing’s brightest stars. Today’s...
A Guide to Facebook Reports
There’s been plenty of discussion about the merits of various Facebook ad metrics and plenty...
