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Blog
Customer Personas Increase CTR and Action Rate
Oct 04 2012
Today’s post is by Rory Kaluza, Director of Digital Strategy at Digital Aptitude,...
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5 Handy SEM Tools
As a lot of regular readers know, I love finding ways to save time and...
Online Dating Marketing: Where Data and Emotions Converge
Oct 03 2012
Managing advertising campaigns on Facebook is frequently a quantitative exercise rather than...
Tips for SEM Time Management (and Sanity)
Time management is a fascinating subject. While much has been written on the subject over...
Behind the conversions: Calvin Vu
Oct 02 2012
Today’s post is the second in an interview series with PPC Associates’ most experienced account...
Why search PPC marketers are short-term thinkers
Yesterday, I was talking with a large retailer about how to optimize...
The Way I See It, Facebook, You’ve Only Just Begun
Oct 01 2012
Yes, we all saw the stock tank. We’ve all heard the...
The Marketer's Guide to YouTube, Part 2: Platforms
In part 1 of the Marketer’s Guide to YouTube advertising, we explained why you should...
Tips for Optimizing Your Holiday Ads
Sep 28 2012
With the holiday season quickly approaching, it’s important to optimize your Facebook...
LinkedIn PPC – Can It Work? Yes!
Today’s post is by Terry Whalen, Managing Director at Sum Digital, a San Francisco digital marketing agency. Terry has managed...
The Ups and Downs of Display Campaign Activity
Sep 27 2012
Patience is the best remedy for every trouble. – Plautus Being that I work remotely...
Facebook Search Engine – Musings and Predictions
In a recent TechCrunch event, Mark Zuckerberg discussed positioning Facebook as a...
