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Blog
Tips for Bing Ads certification
Jan 29 2013
Today’s post is by Account Manager Lisa Becker, our Google Analytics champion who knows a...
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How-to: Use Google Analytics to Solve the Facebook ROI Mystery
Jan 28 2013
Today’s post is by Hanapin Marketing‘s Sean Quadlin. As someone obsessed with making sure that my...
AdWords Labels: Why I Love Them & You Should Too
Today’s post is by Katie Saxon, a UK-based PPC pro (hence the stray vowels) working for Boom...
The Case for Third-Party Facebook Marketing Applications
Jan 25 2013
For many marketers, one of the most challenging parts of managing Facebook ads is simply...
Make Your Brainstorming Better
Brainstorming can be frustrating, result in endless meetings and worst of all feel like a...
Graph Search + Open Graph = A New Possibility?
Many of us watched the Graph Search announcement from Facebook and, like me, were in...
Graph Search Is for Advertisers
Jan 24 2013
Bad news, Facebook users: I don’t think Graph Search is really for you. If anything,...
Anniversaries (and holidays) are scheduled emotions
It’s been a pretty eventful few weeks. Holidays aside, I turned 30, hit my 3-year...
Tips for PPC ad translations
Jan 23 2013
As the SEM global market continues to expand, we are more often in need of...
Facebook Mobile App Install Ads – Good Gets Better
Last month, Facebook made significant upgrades to their “Mobile App Install Ads.” The improvements included...
RTB, Ad Exchanges, and Facebook's Big Advantage
Jan 22 2013
Today’s post is by AdExtent co-founder Ron Pick. The rise of Ad Exchanges and Real...
Best practices for product-specific ad customization
Ad customization plays a major role in capturing a user’s attention. With such a large...
