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Blog
The World According to AdWords, Part 1: Social Media
Mar 27 2012
For those who don’t know, Google has some very specific metrics for its ad copy:...
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What’s in Your Wallet? Less Than You Think! Capital One Introduces Consumers to the Breakage Model
Mar 26 2012
Capital One recently launched a bold promotional campaign for their Venture credit card, offering consumers...
Rotten Apple – iPad Billboards Still Outdated
Mar 21 2012
The new iPad was keynoted on 3/7 and went on sale on 3/16 — so...
Do yourself a favor: learn to use AdWords filters
As valuable as the Dimensions tab has been, it doesn’t solve every PPC issue. While...
The Web Preservation Society
Mar 20 2012
“She walks to work but she’s still in a daze, She’s Rita Hayworth or Doris...
Kony? SOPA? Susan Komen? Is the Internet Creating Netizens or Sheep?
Mar 19 2012
Last week I was one of the 79,927,048 people to watch the Kony 2012 video...
Make Your Performance Checks Count
Mar 15 2012
As SEM data becomes more complex, it’s become harder and harder to keep an eye...
A Few Excel Tips to Get You Through the Workday
Mar 14 2012
So as I established in an earlier post about curious queries, I am quasi-new to...
The Etymology Of A Social Mention
Mar 13 2012
I do a lot of socializing on Twitter, Google Plus, and Facebook, and from time...
Where vs. Who: The Battle for Internet Marketing Dominance
Mar 12 2012
Search engine marketing works well because it is so accurate at telling marketers the intent...
What's Your SEM Backup Plan?
Mar 08 2012
It’s been a boring couple of days. I’ve been home sick with the flu since...
Three 70% Deltas Affecting 100% of your AdWords Account (Part 2)
Mar 07 2012
What You’ll Learn to Do: Optimize secondary metrics by pruning the “other” search teams from...
