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Blog
How to work with an agency
Apr 12 2012
Clients expect a lot from agencies, but what do agencies expect from their clients? Unsurprisingly...
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The World According to AdWords, Part 2: Gadgets
Apr 11 2012
Our globally renowned “World According to AdWords” series returns with its…well, with its second installment....
A Little More Online Reputation Management for Better Online Action
Apr 10 2012
“A little more bite and a little less bark A little less fight and a...
The Long Tail is Dead: Meet the Wide Tail
Apr 09 2012
The “long tail” in search engine marketing is dead. I delivered this sad news at...
Why Cloud Computing Is a Good Option for Small Businesses
Apr 05 2012
Opening a small business today offers its share of tests and challenges. With the advent...
A Hack for Managing Google Search Partners
Apr 04 2012
Can you really isolate Google Search Partners? Settings-wise, no. In the majority of account, search...
Employees and the Sales/Marketing Function of a Company
Apr 03 2012
My introduction to David Rodnitzky and PPC Associates came via a job ad placed on...
Early Thoughts on Timeline: It’s Not So Timely
Apr 02 2012
A lot of people are not fans of Facebook’s new Timeline format. Some folks just...
Announcing the Winners of Our Annual “Ten Under Ten” Awards
Apr 01 2012
While it’s always impressive to see lists like Fortune’s 40 under 40, Forbes’ 30 under...
The Life of a B2B Lead, Part 3: Qualification
Mar 30 2012
Click? Check. Conversion? Check. Qualification? Oh, boy… While acquiring a click and conversion are the...
Search Retargeting: Branding for the Modern Marketer
Mar 29 2012
Today’s post is a guest entry from Caroline Watts. Watts is a Marketing Associate at ReTargeter, a...
Great Ideas For PPC and SEO Collaboration
Mar 28 2012
Do you work in the corporate world of online marketing? If you’re at a large...
