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Blog
Partner vs. Servant
Mar 06 2012
The relationship between a client and an...
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Why I Quit SEO
Mar 05 2012
“He wanna play a riff to the man with the wires He wanna play lead...
Facebook’s Future in Mobile Ads
Mar 01 2012
According to a Financial Times report, Facebook will launch mobile ads sometime in March. It’s...
The secrets of client services and communication
Feb 29 2012
It’s Leap Day! While I’m sure there will be a bevy of leap-themed content out...
Keys to a Sticky SEM Blog Post
Feb 28 2012
We’ve been sending out daily posts from this blog for five months now. For the...
A Nod’s As Good As A Wink To A Search Engine Visitor
Feb 27 2012
The opening act for the Richard Thompson Concert I recently attended was The Webb Sisters,...
The State of Women in SEM
Feb 24 2012
In the PPC Associates marketing department, we’ve been mulling over a project that highlights the...
Rules that Help You Reap the SEO Rankings
Feb 23 2012
Earlier this year, Google’s spam team lowered Google’s own Chrome page’s PageRank with a manual...
Mind over mechanics in SEM
Feb 22 2012
Paid search is nuanced. In optimizing accounts, there are a seemingly infinite number of variables...
Normalizing Bids For A New PPC Campaign Launch
Feb 21 2012
When you start with a...
The Three Things Every Successful SEM Campaign Must Have
Feb 17 2012
For about six years now, I’ve been pushing the concept of the “Seven Habits of...
The Challenges of Mobile Retargeting
Feb 16 2012
By Caroline Watts, Retargeter.com Every year for the last few, we’ve heard proclamations that this...
