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Blog
The path to proper PPC benchmarking
Feb 15 2012
During a recent roundtable discussion of paid search for B2B at Focus.com (roundtable MP3 here!),...
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A Guide to PPC Associates Conference Call Etiquette
Feb 14 2012
“Oh, oh telephone line/Give me some time, I’m living in twilight” – ELO At PPC...
Who Are the Best SEM Agencies? Don’t Ask Google!
Feb 13 2012
Search for “best sem agency,” “top sem agency,” or “best ppc agency” on Google, and...
Three 70% Deltas Affecting 100% of Your AdWords Account (Part 1)
Feb 09 2012
I need to start this blog post with a disclaimer – 70% is a totally...
Query Me This: Googlers Ask the Darndest Things
Feb 08 2012
Hi – I’m Jaime Sikora, PPC Associates Production Manager. I am relatively new to the...
SEO Within the Greater Whole
Feb 07 2012
Companies need to focus on a variety of effective ways that will drive business to...
Automating AND Optimizing? Can You Do That?
Feb 06 2012
Yup, you can…but not without some good know-how. CEO David Rodnitzky joins Joseph Kerschbaum, VP...
When Proctor and Gamble Questions Brand Advertising, Madison Avenue Has a Problem
If you want to be a brand marketer, the best university to attend isn’t...
Google+ and the Race With Facebook
Feb 02 2012
Google+ now has over 90 million users, as confirmed by CEO Larry Page. The user...
The 1% Client
Feb 01 2012
Even the best search marketing agencies lose clients from time to time. I was the...
How To Choose The Right SEM Agency
Jan 31 2012
Are you searching for the perfect SEM agency? As someone who’s managed some of the...
Debunking the Myths of Quality Score
Jan 27 2012
About two years ago, our Founder and CEO, David Rodnitzky, issued a challenge to all...
