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Blog
Lobbyists 1, Internet 0: An Alternative Take on SOPA
Jan 26 2012
Last week’s “SOPA blackout” was a massive success. Almost 100,000 people changed their Facebook or...
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Google: the New England Patriots of the Internet
Jan 25 2012
Nobody roots for Goliath. – Wilt Chamberlain I am an unabashed, die-hard, life-long New England...
Simple campaign structures + segmentation = optimal
I believe in simple campaign structures. From a grouping/theming standpoint, I tend to view keywords...
The Myth Of Ad Text Succinctness
Jan 24 2012
Yeah, you say it best/When you say nothing at all. – Keith Whitley Google AdWords...
Should Dummies Be Using AdWords?
Jan 23 2012
One of the first things I always tell marketing newbies about AdWords is that it...
What is Holistic SEM?
Jan 20 2012
Yesterday marked my two-year anniversary at PPC Associates. What amazes me isn’t so much that...
Calling B.S.: How to Find and Prevent Click Fraud
Jan 19 2012
One of my PPC Associates clients is in a highly competitive lead-gen industry where CPCs...
Tying It All Together: Branding Across Platforms
Jan 17 2012
It seems like everywhere you look on the Internet, someone is telling you to use...
How To Spot Fake Google Reviews
A couple weeks ago, my car windshield somehow acquired a crater resembling a popped zit....
Coordinating Paid and Organic Search Efforts
Jan 16 2012
Defining the difference between Pay Per Click (PPC) and Search Engine Optimization (SEO) varies depending...
A sheep in wolf's clothing: a marketer meets sales
Jan 12 2012
Almost every single one of my PPC Associates colleagues works his/her tail off to make...
So You’re Thinking About Attribution
Jan 11 2012
So you’re thinking about rolling out an attribution model? If not, then you should be....
