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Blog
Why Social Media is Getting Harder for Marketers — and What to Do Now
Mar 01 2013
Today’s post is by Carter Hostelley, Founder and CEO of Leadtail. Is it just me or...
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A Vermont-cast vote on WFH
Feb 28 2013
I’m the only person at PPCA whose sole responsibility is marketing our brand. And even...
What to do with erroneous Facebook data
Last week, Facebook had to admit that impression data was reported incorrectly. The good news is...
Revisiting an Integrated Approach to Social Media Marketing on Facebook
There’s been a great deal of discussion lately about the interplay between paid, owned, and...
Round 2 of the 2013 Most Influential SEM tournament begins!
Feb 27 2013
After some expected victories and a few shockers, we’re into the second round of the...
Stay on top of new Bing Ads features
Today’s post is by Account Manager Jason Bruggemann, a sports nut who could write Yelp reviews...
3 Ways To Optimize Your FBX Campaigns Today
The Facebook Exchange (FBX) has been live for almost a full year now, and to...
Underutilized Classic Lessons on Converting Traffic
Feb 26 2013
I’m addicted to usability and conversion tools. They’re the sexy part of my job, and...
FBX vs. Web Retargeting: Digging Deeper in the AdRoll Study
Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world...
Learn How to Interpret the Most Important Facebook Insights
Feb 25 2013
Today’s post is by Shaun Hautly, of boom.reactive For many businesses, Facebook provides an opportunity to connect...
2013 Most Influential SEM tournament begins!
Who’s the most influential SEM in 2013? Here’s your chance to weigh in: PPC Associates’...
Five Tips to Increase EdgeRank on Facebook
Feb 22 2013
Facebook’s EdgeRank is as controversial an item as Facebook functionality (or non-functionality, depending on the...
