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The Power of the Humble PPC Checklist
Mar 08 2013
PPC is a complicated business. Even a relatively simple task like setting up a basic...
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Facebook's Newsfeed – Customized, Curated, and Highly Visual
Mar 07 2013
One billion users are soon going to have customized newspapers, thanks to Facebook’s just-announced redesigned...
Make Page Post Ads Work for You
Today’s post is by Emily Gates, media analyst at Ampush. Page Post Ads are powerful way for advertisers...
Laugh and learn: check your DKI and contextual negatives
Google’s Dynamic Keyword Insertion (or DKI) can be an SEM’s best friend and worst enemy....
Carbon, Data, and Pattern Recognition
Mar 06 2013
Our fundamental particles and atoms are in a perpetual state of movement, agitation, and decay. ...
Introducing the 2013 Most Influential SEM Tournament's Final Four
Congratulations to Danny Sullivan, Greg Sterling, Marc Poirier, and Mona Elesseily, the Final Four of the...
Tackling FBX Truth and Myth, Part 1
The Facebook Exchange is a hot topic for every online marketer right now. Some jumped...
Marketing morsels from: Howard Jacobson
We continue our interview series with the industry’s finest with Howard Jacobson, PhD, Creative Instigator at...
Meet your 2013 Most Influential SEM quarterfinalists
Mar 04 2013
Strong weekend numbers and a surge of voting on Monday morning has powered an elite...
Canadian SEO: My Interview with Rob Woods
Rob Woods was one of the winners of the PDXPipeline SearchFest ticket contest. I’ve known...
Intuition Through Automation: Expand Your Facebook Ads Reach
For most, the notion of an automated advertising campaign sounds like blasphemy: “How do you...
The 2013 SEM Tournament moves into the Sweet 16
Mar 01 2013
More intrigue, upsets, and over 12,000 votes later, we’re into the Sweet 16 of the 2013...