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Blog
Personalized Newspapers and How the Newsfeed Will Affect Marketers
Mar 14 2013
Last week, Facebook held a press event announcing what users can expect when they roll...
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No time like the present to optimize for mobile paid search
Today’s post is by Christy Belden, VP of Media + Marketing at LeapFrog Interactive. Your...
The 10-Minute Facebook Fan Ad
Mar 13 2013
Looking for a quick, killer way to increase the fans on Facebook? Increase your fan...
2013 Most Influential SEM crowned!
Congratulations to Mona Elesseily, the champion of the 2013 “Most Influential SEM” tournament! Elesseily edged Third...
A Landing Page Checklist for PPC Pros
If you’re a professional in the field of SEM, there’s no doubt that you’ve experienced...
5 Ways the Newsfeed Redesign Impacts Advertisers
Mar 12 2013
Facebook unveiled its new Newsfeed design to much fanfare last week, and already advertisers are...
FBX dynamic ad copy – a new technique revealed
Today’s post is by Steve Palombo, Sr. Account Executive at Triggit. I often read and hear...
Marketing morsels from: Jeff Ferguson
Our interview series of marketing’s finest continues with Fang Digital Marketing CEO Jeff Ferguson, speaking-circuit regular...
Facebook Conversion Tracking: The Good, The Bad, The Cloudy
Mar 11 2013
Today’s post is by Hanapin Marketing‘s Sean Quadlin. It’s been about six weeks since Facebook introduced conversion...
If You Don't Care About Structured Data, You Suck at SEO
Today’s post is by Mike Arnesen, Senior SEO at SwellPath. The impetus for this post...
The 2013 Most Influential SEM championship round is on
Mar 08 2013
Five rounds and nearly 20,000 votes later, the 2013 Most Influential SEM tournament is down...
Part II: Holistic Facebook Marketing & Advertising: Merging Marketplace & FBX for Improved DR
Welcome back for part two of our holistic Facebook marketing and advertising series. (If you...
