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PPC Associates' San Francisco office is OPEN!
Feb 22 2013
BART/Muni access? Check. (It’s a couple of blocks from Montgomery.) Exposed brick, awesome setup, great...
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Knowledge (Base) is Power: Why to Archive Your Company's Brainpower
Today’s post is by Sam Naishtat, Training and Curriculum Coordinator. In much the same way that...
Facebook is Nearby – are you?
As the weeks press on, we see Facebook investing more and more resources into ensuring...
One man's PPC agency arc: from services to sales
Feb 20 2013
I get a lot of funny looks. This mostly happens because I say a lot...
Spend Intelligently with the Shared Budget Feature
Today’s post is by Cinthia Luna, Chief of SEM at White Shark Media. Google should be...
Facebook Gives Offers a Smart Makeover
Feb 19 2013
This past fall, David Fischer said that friend-to-friend Facebook sharing drives ¾ percent of redemptions...
Back to the Basics: Revisiting Page Like Ads
FBX aside, there’s little doubt that Facebook prefers to see your ads in its newsfeed....
A second look at sitelinks in light of Enhanced Campaigns
Today’s post is by Joey Muller of Sum Digital. Years ago when Google first introduced sitelinks,...
From a Small Startup to “The New Colossus”
Feb 15 2013
Today’s post is by Alex Marshi, journalist by trade and owner of EverySideNews.com. When I...
The Cost of AdWords Enhanced Campaigns – Desktop & Tablet
Today’s post is by Bradley Zeller, PPC Manager at Obu Interactive. By this time, I am sure...
How SEM is Like Online Dating
Feb 14 2013
Today’s post is by PPC Associates teammates Jaime Sikora and Laura Rodnitzky, who touch on...
Facebook VP's interview and the takeaways for advertisers
Last week, Facebook’s vice president of partnerships, Dan Rose, spoke at AllThingsD’s Dive Into Media...
