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Blog
Refine Your Facebook Remarketing with Tiers & Time On Site
May 16 2017
We can all agree that remarketing is a no-brainer to move potential customers down the...
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The Process and Benefits of Intelligent Customer Journey Mapping
May 15 2017
As we explored in our last post, customer journey mapping is the foundation of understanding...
How-to: quickly clean up duplicate keywords
May 12 2017
In the industry of search, it is no secret that duplicate keywords can create a...
The Journey IS the Solution – a Guide to Getting Journey Mapping Right
May 11 2017
Customer journeys are – fundamentally – our experience with brands. They are functional, physical, and...
Optimization and Growth Part 3: Customer-Focused Approach
May 10 2017
This blog is Part 3 of a six-part series where we will walk through our...
How-to: Develop Your ABM Cross-Channel Campaign
May 09 2017
We have walked through how to set up ABM (account-based marketing) campaigns across any channel;...
How to Take Advantage of Small Geo-Targeting on Facebook
May 08 2017
“Why are the CPCs so high and why can’t we spend more?” These questions are...
When a bargain’s not a bargain: the FTC warns against deceptive ads
May 05 2017
Despite the proliferation of deceptive pricing class action lawsuits, the FTC (Federal Trade Commission) Guides...
A Beginner’s Guide to CRO A/B Testing
May 04 2017
After working in the CRO field for the last 5 years, I’ve been able to...
Optimization and Growth Part 2: Culture
May 03 2017
This blog is Part 2 of a six-part series where we will walk through our...
Universal App Campaign Best Practices – Straight from Google
May 02 2017
Universal App Campaigns are Google’s focus for promoting mobile apps across its expansive networks. With...
Top 10 takeaways from the 3Q/Google Summit
May 01 2017
On Friday at the Google PartnerPlex in Mountain View, 3Q and Google experts teamed up...
