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Blog
A Guide to Understanding and Defending Against Ad Fraud
Jun 20 2017
It should be of no surprise to anyone that the digital marketing industry is facing...
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Q4 Retail Prep: 5 Things to Do in June
Jun 19 2017
The months leading up to Q4 are of crucial importance. This will of course vary...
Event Recap: App Annie's Capptivate 2017
Jun 16 2017
Last week we joined 500 of our fellow mobile enthusiasts at App Annie’s inaugural Capptivate...
What is ACoS? Amazon's Key Metric to Add to Your PPC Jargon
Jun 15 2017
ACoS, or Advertising Cost of Sale, is a key metric to measure the performance of...
LinkedIn Campaign Types: A Quick Rundown
Jun 14 2017
As of today, there are three main types of ad campaigns on LinkedIn. In this...
The six-step guide to optimize your Facebook conversion tracking
Jun 13 2017
Without proper Facebook conversion tracking, you’re not taking full advantage of all the tools that...
YouTube Shopping Ad Campaigns – Learn the Basics
Jun 12 2017
An ecommerce client of mine recently launched YouTube campaigns with the goal of driving click-based...
Meet the SMX Advanced Speaker: Jake Favaro
Jun 09 2017
We’re a few short days away from Third Door Media’s SMX Advanced, and the 3Q...
Meet the SMX Advanced Speaker: Leslie To
Jun 08 2017
Third Door Media’s SMX Advanced conference is just days away! The Seattle event is always...
Meet the SMX Advanced Speaker: Jeremy Epperson
Jun 07 2017
DMPs: Widely Used but Widely Underutilized, Report Finds
Jun 06 2017
Media agencies across the globe are looking to data management platforms (DMPs) to help meet...
eero: Advanced online/offline analysis for true ROI by channel
Jun 05 2017
eero, the world’s best-reviewed WiFi system, saw impressive results after working with the 3Q Decision...