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Meet the SMX Advanced Speaker: Jake Favaro

Published: June 9, 2017

Author: Hillary Read

We’re a few short days away from Third Door Media’s SMX Advanced, and the 3Q team is excited to announce that we have once again been given the the honor of sharing insights into today’s top digital marketing trends and best practices with the SMX audience.  
Three of our own – Leslie To, Jake Favaro, and Jeremy Epperson – will be taking the stage at SMX Advanced on Tuesday, June 13th:

      • 11:15am – 12:15pm: Leslie To, Sr. Director of SEO – The Periodic Table of SEO Ranking Factors
      • 1:45pm – 3:00pmJeremy Epperson, Director of CRO – Conversion Optimization: Turning Quick Wins Into Winning Streaks
      • 3:30pm -4:45pm: Leslie To, Sr. Director of SEO – Mobile-First For The Advanced SEO
      • 5:00pm -6:00pm: Jake Favaro, Sr. Director of Client Services – Paid Search & Social: Twin Children Of Different Mothers

We sat down with each of our speakers to learn why SMX is such a powerful event for digital marketers.
Here’s what Jake Favaro, Sr. Director of Client Services at 3Q, had to say:

Tell us when you started at 3Q, your role at 3Q, and how that role has adapted since you came on board:
I’ve been at 3Q for 4 years. I oversee a portfolio of clients who have multi-million dollar monthly budgets across search/social/display/shopping; they also work with our CRO, analytics, strategy, and creative teams.
You spoke at SMX West in March; what did you enjoy most about the conference?
I really enjoyed hearing thought leaders from across the industry speaking about new and exciting developments in digital marketing in their areas of expertise. The networking was also top-notch.
For those who haven’t been to an SMX event, why should digital marketers attend SMX Advanced?
It’s a great opportunity to network and learn with some of the best digital marketers in the industry. You get to break out of the day-to-day stuff, focus on higher-level concepts, and bring back new ideas to your accounts.
What will you be discussing during your talk at SMX Advanced?
I will be discussing how SEM expertise and understanding of high-level SEM concepts can be applied to Facebook to create winning social strategies. I’ll also cover how to strategically leverage both channels within your funnel.
Why should SMXers see your session?
Most folks who attend SMX events started their careers in Search. This panel will frame Social strategies from an SEM-based perspective and provide actionable takeaways to apply to accounts.
Can you describe one actionable takeaway from your talk that attendees will leave with and be able to implement into their digital strategy right away?
How to begin to measure the interplay between search and social without a 3rd-party attribution tool.
Are there any sessions you are hoping to attend while you’re at SMX?
I am excited for Conversion Optimization: Turning Quick Wins Into Winning Streaks, and Mobile-First For The Advanced SEO. My colleagues Jeremy Epperson and Leslie To are unparalleled in their expertise of CRO and SEO, respectively.
What is one thing you’d like to do in Seattle before you leave?
Check out the Arboretum.
If you’re attending SMX Advanced, we hope you’ll come see our sessions. If you can’t attend SMX, connect with one of our experts to learn how the 3Q team can enhance and optimize your digital marketing efforts.

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