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Blog
Facebook Collection Ads: Things to Know
Sep 28 2017
What is a Collections Ad Unit? In March of this year, Facebook released the Collections...
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Step up your ABM game with new LinkedIn tools
Sep 27 2017
ABM has been the latest craze and buzz in the B2B ad industry; LinkedIn has...
How to Survive the Q4 CPC Surge on Facebook
Sep 26 2017
November through December often sees the highest competition in the social channels, thanks to a...
Facebook Ads Manager Updates – What You Need to Know
Sep 25 2017
There’s a little shakeup occurring in the world of paid social. Facebook recently announced it...
Should Your Business Have a Mobile App?
Sep 22 2017
If you’re restricted by a tight marketing budget or aren’t convinced mobile apps would be...
AdWords Experiments: How to Avoid the Under-Reporting Risk
Sep 21 2017
Most AdWords professionals know the value of campaign drafts and experiments: low-risk testing of things...
Does tCPA work? Yes and no
Sep 20 2017
We recently ran tCPA (target CPA) bidding, a new “AdWords Smart Bidding” option, for a...
The Power of Boosted Facebook Posts for Direct Response
Sep 19 2017
When building any Facebook acquisition campaign, every marketer has their main checklists of best practices....
Tap into the Magic of Custom Combination Remarketing Lists
Sep 18 2017
Keeping remarketing lists exclusive within the same campaign/ad group is no easy task. Without a...
2017 Complete Guide to Facebook Advertising: An Excerpt
Sep 15 2017
Last month we published our 2017 Complete Guide to Facebook Advertising. In it, you get...
7 Tips for Success with Facebook’s Live Promoted Video
Sep 14 2017
If you are reading this, you have most likely taken advantage of Facebook Live. But...
To DMP or Not to DMP?
Sep 13 2017
Data Management Platforms (DMPs) have been gaining more popularity over the last few years, and...
