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Blog
Facebook ads need clear conversion paths, immersive platforms
Apr 09 2013
I always find myself in the position with new clients of having to convince them...
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Why you should buy branded commodity keywords
Today’s post is by Anvil Media‘s Nate Gancher. Those newer to paid search often ask...
Marketing morsels from: Joseph Kerschbaum
Apr 08 2013
Our interview series of the industry’s best continues with Joseph Kerschbaum, runner-up in our inaugural...
Is Google the Yahoo! Mail to Facebook's Gmail?
A recent Vanity Fair article ballyhooed “the largely unnoticed shift in Facebook strategy: new content,...
A quick review of Wildfire, Google’s New Social Media Marketing Offering
Apr 05 2013
Today’s post is by Terry Whalen, Managing Director at Sum Digital, a San Francisco digital marketing agency. Terry has managed...
Facebook's Move Away from Social Ads Is Good for Marketers
Apr 04 2013
When Facebook announced its IPO, it projected that its vast repository of social data would...
The Increased Significance of Facebook Negative Feedback
Facebook Insights provides a wide variety of metrics, but Negative Feedback, interestingly enough, is not...
Use the scientific method to optimize your SEM campaigns
There have been numerous occasions when colleagues check out my LinkedIn profile, notice that I...
Tips for Optimizing for Local Search
Apr 03 2013
Today’s post is by Account Coordinator Frank Zhang, an ex-Googler who helped launch Google Places and...
Use Unpublished Page Posts to Sharpen Segmentation and Drive ROI
Today’s post is by Mark Luskus, media analyst at Ampush. At Ampush, we have executed...
Why I love AdWords segments
Apr 02 2013
I’m a micromanager. I want control of every aspect of my account. If my campaign...
Which verticals are the big FBX winners?
Facebook attracts a massive audience (over 1 billion people a month) throughout the day for...
