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Blog
Marketplace Ads Are Going Bye-Bye
Apr 18 2013
Let me tell you, Facebook marketers – marketplace Facebook ads are going away. Those right-rail...
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Pre-Conversion Data Metrics to Use for Optimization
In somewhat recent history, I worked on an brand-new SEM account with a rather lengthy...
Why Aren't You Using Facebook Partner Categories Yet?
Apr 17 2013
Today’s post is by Jai Toor, media analyst at Ampush. Facebook recently released partner categories, a...
Learn AdWords techniques for local and ecommerce campaigns
Today’s post is by Andrew Lolk of White Shark Media. Finding a successful AdWords strategy...
Enhanced Campaigns – Workarounds and Best Practices You Need to Know
Apr 16 2013
Today’s post is by Director of Search Sana Ansari. Enhanced Campaigns are officially upon us on...
Use the 1-2 Combo for Facebook Knockouts
You may have noticed that Facebook’s Ad Manager tries to create two ads for you...
Marketing morsels from: Aaron Levy
Apr 15 2013
Our interview series with digital marketing’s finest continues with SEER Interactive‘s Aaron Levy, who has been...
Facebook's Local Search – Go Behind the Rebranding
Ever wonder what the purpose of Nearby is? Maybe you had an idea but had...
Enhanced Campaigns Mobile Bid Adjustments – Get Keyword-Level Control
Apr 12 2013
Today’s post is by Joey Muller of Sum Digital. Earlier this year, Google introduced enhanced campaigns...
Maximize Profit with Incremental CPA Analysis
Apr 11 2013
Choosing goals and targets are some of the most fundamental decisions in paid search. Unfortunately,...
Lesson learned abroad: check basic display targeting options
Apr 10 2013
From time to time, it’s important to take a step back. Display campaigns can become...
Smarter Conversion Attribution: A Simple Way to Discover More Revenue
A lot of marketers have spent some time with one analytics tool or another, but...
