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Blog
FBX and the Future of Facebook Advertising
Apr 01 2013
Earlier this week, Facebook announced that it will be extending its retargeting product, Facebook Exchange...
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How to Extend The Functionality Of Dynamic Search Ads
For those who don’t know, Google offers “Dynamic Search Ads” as a way to generate...
Observability, Perseverance, and Dark Data
Mar 29 2013
Having not done so myself, I cannot imagine the trepidation that comes with taking the...
How to Drive ROI with Facebook’s Custom and Lookalike Audiences
Mar 28 2013
Social network advertising spend is projected to grow to 32 percent in 2013 to over...
Why I don't optimize for Quality Score
Mar 27 2013
Larry Kim recently posted on the Wordstream blog about Quality Score having more importance than...
Monkey with SWOT Analysis and Keyword Research for Fun and Profit
Today’s post is by Chris Sparks , Director of Marketing at iSpionage. The idea of considering...
Why Are You Getting Low CTR on Facebook? Because Your Ads Suck
Much is made of the low CTR of Facebook ads. An average (or even good)...
Construct Better Headlines with Facebook Ad Tests
There are a number of generic articles that tell you basic, broad-stroke techniques of how...
Jump-Start Your SEO, Part 2 – Content
Mar 26 2013
Today’s post is by Jessica Lee, Content and Media Manager at Bruce Clay, Inc. Welcome back to...
Marketing takeaways from Facebook's new look
Today’s post is by Matt Prater, Director of Analytics at BlitzMetrics. With Facebook’s recent announcement of Graph Search and...
Does FBX produce different time-of-day conversion patterns?
Mar 25 2013
Today’s post is by Beth Logan, PhD, Director of Optimization at DataXu. Despite recent reports...
How to Manage PPC for Low-Traffic Products and Services
I recently started working with a client I’d describe as fairly niche. They work in...
