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Blog
Why – and how – travel marketers should use Facebook
Jul 22 2013
Today’s post is by Dan Morris, Sr. Product Manager at Marin Software. Over the past year,...
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How-To: Drive Foot Traffic With Facebook Event Ads
Facebook ads offer a premium over search and other contextual marketing options. While those channels...
Enhanced Campaigns Launch Day: Quick Optimization Tips
Enhanced Campaigns are the law in AdWords starting today. They’ve got plenty of well covered...
Enhanced Campaigns primer: what you need to know
Jul 19 2013
Today’s post is by Sr. Production Services Manager Maureen Reardon, marketing pro since 2006. Even if you...
Q2 takeaways: mobile, PLAs coming on strong
Jul 18 2013
The landscape of pay-per-click (PPC) is constantly shifting, and 2013 is shaping up to be one...
A guide to daily account checks
Today’s post is by Search Account Associate Thomas Li, restaurant explorer and world-class Ultimate Frisbee...
Mobile app install ads – trends and insights
Today’s post is by Dayna Moon, head of marketing at AdParlor. July 10th marked the 5th year of...
SMB clients: the conundrum solved
Jul 17 2013
“The SMB often doesn’t have the time, knowledge, or budget to understand search engine marketing.”...
How to do a self-promotional Facebook post (or not)
Look at this ad: It has a time associated with it. All other posts that...
Can your website predict the future? Yes, with these 3 steps
Jul 16 2013
Today’s post is by Jonathan Friedman, CEO of Reactful. We have high expectations from our technology....
Think you know who you're targeting on Facebook? Think again
The most prominent of Facebook’s selling points to advertisers is that of specificity. The prevailing...
3 Elements of Successful Facebook Ads
Jul 15 2013
Whether you look at desktop or mobile, ad revenues are growing at Facebook. Projections for...
