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Blog
The Call to Call To Action
Jul 30 2013
With the influx of call extensions in AdWords, Google no longer allows advertisers to put...
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The key to Partner Categories success: it's the targeting, stupid
Jul 29 2013
You’ve all heard about Partner Categories, the slow-released feature introduced in April that partners Facebook...
AdWords Editor: 4 Massive Time-Saving Tips
AdWords Editor is a great tool to help speed up your work by making bulk...
A quick guide to geo-targeting
Jul 26 2013
Geo-targeting on Facebook is an often overlooked placement opportunity that holds huge potential for advertisers....
New Quality Score, same conclusion: don't optimize for it
Google announced today on the AdWords blog a change to the way Quality Score is...
When – and how – to bid on competitors' keywords
Jul 25 2013
Recently, I had a client that was looking for more volume. One potential opportunity I...
Facebook’s New Reporting Tools: Party’s on for Marketers
Today’s post is by Dylan Brannon, PPC Analyst at Sum Digital. One of my favorite scenes from...
6 great ways to use AdWords Experiment tools
Jul 24 2013
AdWords Experiment Tools (or ACE) have been around for a couple of years and (in...
How-to: Set Up Google Dynamic Remarketing
Late last month, Google rolled out dynamic remarketing to all advertisers managing AdWords accounts linked...
What Could Graph Search Mean for Advertisers?
Today’s post is by Amity Dharia of Ampush. Users in the U.S. are noticing the...
News Feed Retargeting, Dynamic Ads, and Freedom From the AdWords Toll Booth
Jul 23 2013
Today’s post is by Chris Zaharias, CRO at Triggit. Since launching in alpha June 2012, Facebook’s...
Create an infographic: from brainstorm to broadcast
In an ideal world, a brand dominates page 1 of the search engine results through...
