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Blog
Multi-Touch Attribution Shows True Value of Facebook Ads
Aug 06 2013
The great retailer John Wanamaker is famous for having pioneered modern advertising and is frequently...
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Rich VC, Poor VC
At a recent Silicon Valley party, I met a venture capitalist from a very well-known...
Why Wall Street loves Facebook again
Aug 05 2013
Amidst Facebook’s earnings call last week, Facebook shares jumped 20% and the stock is currently...
Airtight SEO Audits, Part 3: Web Template
Our SEO Audits series continues with a detailed look at the web template elements that can...
Embedded posts: breakdown and significance
Aug 02 2013
Since Facebook’s impressive Q2 earnings report last week, the company has have revealed a few...
Marketing morsels from: Melissa Mackey
Our interview series with digital marketing’s finest continues with insights from gyro’s Melissa Mackey, marketing pro since...
7 Essential PPC Strategies, Part 1: Ad Creation
Aug 01 2013
Google doesn’t know the specifics of your unique business. But they’re great at giving marketers...
A look at the future of Instagram ads
As photos have become more and more popular in the browsing experience, we see several...
Facebook, the new Direct Marketing frontier
Jul 31 2013
For many marketing managers of many of the nation’s biggest brands, cracking Facebook advertising has...
Our year in numbers (so far)
Jul 30 2013
It’s been a head-spinning 2013 so far for PPC Associates: tons of client onboarding, a...
Should your startup try SEM? Here’s how to answer
Search isn’t automatic. It isn’t the silver bullet to your marketing plan. Search isn’t as...
Facebook Newsfeed Ads Make People Think; Here’s Proof
Today’s post is by CitizenNet Founder Dan Benyamin. Imagine the following experiment: Let’s say there...