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Blog
4 Things Every Great Facebook Ad Needs
Nov 14 2013
There’s certainly a lot of controversy surrounding Facebook ads and their effectiveness. Some people claim...
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AdWords Editor 10.3 – What You Need to Know
Nov 13 2013
Google gave us a little Happy Hump Day gift this morning: the release of AdWords...
3 Facebook Holiday Promotion Ideas for Small Businesses
Today’s post is by Mike Schmidt, Founder and CEO of Anchor Wave. In 2013, holiday retail sales neared $6...
Three AdWords Tips to Get You Through the Holiday Season
Everyone knows that the holidays can be stressful on us, so here are a few...
How (and Why) to Set up ROAS Bidding in SearchForce
Nov 12 2013
If you’re using CPA bidding in AdWords or Bing but want something a little more...
Locations and Offline Purchasers: Target the People who Matter to You
At the end of October, Facebook hosted its North American Preferred Marketing Developers at their...
The Value of a Small Search Conference Experience
Nov 11 2013
Our Marketing Director, Hillary Read, asked me to write a post about my experience at...
Facebook Getting Serious About Mobile
In the last couple of weeks, Facebook has been making some serious waves in the...
Bottom-Line Advice for Clueless Brands on Social Media Marketing
Nov 08 2013
Today’s post is by Ben Oren, marketing specialist and Director of SEO at WhiteWeb. One...
How to Tap into the Baby Boomer Market
According to AARP, the 50-and-over demographic will represent 45% of the U.S. population by 2015....
How to set up CPC bidding with Objective-Based Ad Buying
Nov 07 2013
Facebook is always working to improve its bidding system. Recently, they announced Objective-Based Ad Buying,...
The New Google Shopping – why and how to sign up TODAY
All ecommerce marketers who have bellyached about the clunky nature of ever-more-critical PLAs, listen up:...