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Blog
How to Reach the Rich on Facebook
Dec 03 2013
There are very few companies that would mind having rich customers. High-net-worth individuals have the...
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12 Ad Copy Tips to Try for the Holidays
Dec 02 2013
Looking for an ad-copy edge this holiday season? I’ve had some success with the...
Facebook Brings Holiday Cheer – and Marketing Advice!
With the year coming to a close, many retailers and brands are doing their best...
How Shipping Affects Online Sales, and What You Can Do About It
Nov 27 2013
Ecommerce continues to grow at a rapid pace both domestically and internationally, with shipping still...
Building a Rebranded Facebook Page 1: Cutover
Going through a rebrand and worried about the growing pains? Welcome to the club. Rebranding...
Dynamic Retargeting On Facebook: How to Win the Dogfight
Nov 26 2013
When search engine marketing (SEM) was in its early years, the direct response advertisers who...
Crap: A Memoir
I remember what I was doing 10 years ago. In early 2003, I discovered how...
Learn Engagement Velocity – and How It Can Shape Your Strategy
Nov 25 2013
I want to introduce a concept I like to call Engagement Velocity. The premise is...
Let’s Talk About Bid Modifiers
When Enhanced Campaigns launched earlier this year, as well as a slew of much-maligned changes,...
What You Need to Know about Cross-Device Behavior in AdWords
Nov 22 2013
Google’s introduction of cross-device conversion tracking last month was a clear signal that more and...
Get the Facts on Yahoo's New Native Stream Ads
Google and Enhanced Campaigns may have gotten more air time, but Yahoo’s been busy in...
Breaking into Emerging Markets with Facebook and Mobile
Facebook is poised to take over APAC, one Like at a time. For the past...
