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Blog
Don’t Miss Out on These 3 Big Benefits of Custom Audiences
Dec 30 2013
Facebook’s Custom Audience targeting feature has been around for quite some time, but it can...
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Help, Google’s Showing the Wrong Ad!
You’ve spent hours crafting a well-structured campaign broken down into ad groups with a limited...
Kick-a** PPC tips recap: tracking, metrics, and analytics
Dec 27 2013
In case you missed it — and there’s probably no way you caught all 100...
3 Steps for Converting Facebook Leads into Repeat Customers
Facebook is the perfect marketing channel for retail and ecommerce stores looking to generate new...
American Red Cross Blood Drive – 'Tis Better to Give
Dec 26 2013
Before we bid adieu for a couple of days and wish you the merriest of...
Facebook Roundup of New Additions in 2013
As evidenced by recent blog posts, this a time of the year for reflection. We...
What to do When Statistical Significance Isn’t an Option
Dec 23 2013
We’ve all been there before: it’s week two of an ad copy test, and each...
Increase Email ROI with Facebook Ads & 15 Minutes
You can’t deny it. Email is still going to be around for awhile. It’s just...
Yahoo merges premium inventory and programmatic buying – and we all win
Dec 20 2013
Well, that didn’t take long. Back in September, I wrote that Yahoo! was taking steps...
Facebook Page Promotion – How and Why to Win the Game
So you have a Facebook page, and you’d like to build your audience. We get...
Create Better Facebook Ads With Page Insights
Dec 19 2013
Are you the admin of a Facebook Page? If it’s kept active and has a...
Always segment PLAs at the SKU level!
We had a recent discussion at 3Q Digital about PLAs – specifically, whether it’s better...
