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Blog
Impression share now available on Google Shopping campaigns
Jan 16 2014
Our very own Susan Waldes asked Google Santa for myriad gifts and treats this year,...
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Phasing Out Facebook Sponsored Stories
Jan 15 2014
Although advertisers have been speculating for a while, Facebook has officially announced that they will...
Digital Marketing Campaigns Should Expand to Latin America NOW
We all know America as the land of opportunity. In this blog post, however, we...
Custom Audience targeting – all you need to know (really)
Jan 14 2014
Custom Audience targeting (as noted by Dennis Yu many months ago) is one of the...
MyPoints giveaways highlight Super Bowl promo season
The Super Bowl is in less than three weeks. How’s your promo strategy shaping up?...
Use Big Data for Smart Facebook Targeting
Jan 13 2014
Feeding frenzies can teach you a lot, especially during the first Christmas of Facebook’s Big...
Q4 AdWords Data by Device: How Do Desktops and Tablets Compare?
Perhaps the most frequent complaint of SEMs when Google unleashed Enhanced Campaigns last year was...
AdWords for Video Workaround – How to Analyze Targeting
Jan 10 2014
In AdWords for Video campaigns, there is a lot of data to look through: impressions,...
Building a Rebranded Facebook Page 2: Take Back the Likes!
So you’ve just rebranded, you’re exhausted from all of the work, and all you’ve got...
The Company Blog – Why You Should Participate
Jan 09 2014
Happy holidays, everyone! PPC Ian here… I’m thrilled to contribute a guest post to the...
Everything You Need to Know About Facebook Video Ads
They’ve been planning it, floating the idea, testing the waters, and pushing the release date...
Mobile Interactions: a Guide to Optimization
Jan 08 2014
Mobile, mobile, mobile. You may already be sick of hearing about it, but the mobile...
