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Blog
Our Twitter Q4 Performance Says…
Jan 30 2014
Twitter made huge strides in overall performance in 2013’s Q4, and advertisers are eagerly awaiting...
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Got one of these Facebook ad problems? Report it
Last week, Facebook launched a “report a problem” feature in its Ad Manager. I’m already...
Excellent Analytics: Why You Need to Know This Free Tool
We all know that Google Analytics exists. As SEMs, some of us like to pretend...
Automatic vs. Manual Bidding: Which Should You Use?
Jan 29 2014
In the SEM industry, there are two main bidding methodologies: automated bidding (through third party...
Have you been thinking of Facebook Ads only in terms of sales? Stop!
Sure, Facebook ads are awesome for advertising a sale, promotion, or campaign for your ecommerce...
Google Q4 performance: CPCs, CVRs on the rise across devices
Jan 28 2014
Most of the hue and cry over Enhanced Campaigns, Google’s biggest release of 2013, was...
Yes, You Can Measure Offline Facebook ROI
Proving Facebook ROI is no easy task. While measurement tools have proliferated in recent years...
PPC High Times
“I’m not a businessman, I’m a business, man!”…Jay Z I celebrated #420 last year in...
Facebook's Q4 performance shows major direct-response improvement
Jan 27 2014
Anyone who advertises on Facebook is eager to see those Q4 numbers come out on...
Why you need to use geo settings in FBX
There’s little debating the power of FBX or the awesomeness of tools like AdRoll, which...
Embracing AdWords Scripts for the Non-Technical
If you’re anything like me, you heard about AdWords Scripts that allow you to automate...
Duplicate Keywords: Some Search-and Destroy Techniques
Jan 24 2014
As we all know, in the world of search, our job is never done. Accounts...
