The recent news of Google automatically opting all KWs into close variants is the latest...

Clicks are for Show, but Conversions are for Dough So let’s say your AdWords have...

For our clients, we find that the most effective thing we can do with Facebook’s...

Regular readers of this blog, assuming they’re digital marketing aficionados, are no doubt familiar with Melissa...

Earlier this year many internet users begrudgingly changed their passwords because of Heartbleed, a security...

I’ve written in the past about how you have to know your customers and, on...

When you were planning your new site (or updating your old one), I can bet...

So it’s time to move beyond the simple ‘page likes’ campaign and get some traffic...

Digital marketers are used to assimilating platform updates and advancements into their ad campaigns, but...

Mobile has been an area of focus for Google for some time now, and for...

I have had several new-to-Facebook-advertising people approach me and ask, “What is the safest way...

Native advertising is all the rage in digital marketing, and so is retargeting…so what happens...