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Blog
The Problem with Groupon’s Business Model
Nov 07 2011
Groupon recently went public with much fanfare. As I write this (on the day of...
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10 people/blogs who aren’t afraid to take aim at Google
Nov 04 2011
Let’s be honest: Google is our livelihood. Let’s be real: Google is no non-profit. The...
Your Geo Reports are Lying to You
Nov 02 2011
What if I told you the data in your favorite AdWords report was wrong? (As...
The Apartment Manager Parable
Nov 01 2011
“One by one they were all becoming shades. Better pass boldly into that other world,...
Questions SEM Agencies Should Ask Clients Before Signing Them
Oct 31 2011
I recently read a great post from Paul O’Brien at SEOBrien.com (somehow I don’t think...
Top 5 Get-Ready-for-Cyber-Monday articles
Oct 27 2011
Nope, it’s never too early to talk Cyber Monday and the holiday crunch (heck, the...
Where are all the SEM losers?
Oct 26 2011
I love competition. I’m not an athlete, but I relish the chance to compete with...
Using Daily Deal Sites for Retargeting Purposes
Oct 25 2011
I was working with a company on their paid search campaign, and as part of...
Dynamic Ads: Writing a Blank Check to Google
Oct 24 2011
Imagine going into a casino and being met by a friendly hostess at the front...
Breaking and entering (into the SEM workforce)
Oct 21 2011
When our blog editor asked me to write a post, I immediately thought, “Me?” And...
Overstuffing the pipeline
Oct 19 2011
Every client I have ever worked always wants the same thing: more volume. My reply...
The Three “Ins” of Internet Marketing – and Why They Matter
Oct 18 2011
Good online marketers are good psychologists; they can dissect consumer behavior, infer desire, and then...
